''The Taste of Tradition, Made Simple''
Malaysia is a country built on flavours. From festive feasts to everyday home cooking, food brings people together — and South Indian cuisine has long held a special place at the table.
EATRASA was born from that love for bold spices, slow-cooked recipes, and comforting meals that feel like home. Our mission is simple:
to make authentic South Indian biryani and curry flavours accessible to every Malaysian kitchen, without the complexity or long preparation time.
Our Roots
At the heart of EATRASA are recipes inspired by generations of South Indian cooking — where flavour is layered patiently, spices are roasted with care, and every ingredient has a purpose.
We honour those traditions by:
Using carefully selected spices
Preparing our pastes in small, controlled batches
Following time-tested methods, not shortcuts
Each recipe is thoughtfully refined to suit the Malaysian palate, balancing richness, aroma, and depth — so every dish feels familiar, comforting, and full of rasa.
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What We Do
EATRASA specialises in ready-to-cook Biryani Paste and Curry Pastes, designed to help you prepare authentic meals with confidence.
Whether you’re cooking for family, hosting guests, or simply craving real flavour after a long day — our pastes deliver consistent, restaurant-quality taste, every time.
Just add EATRASA, cook, and enjoy.
Our Promise
We believe great taste should never come at the cost of quality or trust. That’s why every EATRASA product is made with care and integrity.
✔ Authentic Flavour
True South Indian taste, inspired by traditional recipes.
✔ Quality Ingredients
Premium spices and fresh ingredients — no artificial colours or flavour enhancers.
✔ Halal Certified
Prepared using halal-compliant ingredients and processes.
✔ Convenience Without Compromise
All the depth of slow-cooked flavour, without the long hours in the kitchen.
Made for Malaysian Homes
EATRASA is proudly created with Malaysian families in mind. Our flavours are bold yet balanced, aromatic yet comforting — perfect for everyday meals and special occasions alike.
From biryani feasts to rich curries served with rice or bread, EATRASA brings authentic taste, made easy, to every table.
More Than Food
For us, food is more than nourishment.
It’s memory.
It’s culture.
It’s connection.
It’s the smell of spices in the kitchen.
The joy of sharing a meal.
The comfort of flavours you grew up with.
That’s what we call rasa.
And that’s what EATRASA stands for.
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“Eatrasa makes biryani taste just like traditional homemade cooking. The aroma, the spice balance — it feels authentic without the hard work.”
― Nur Aisyah, Selangor, Malaysia.
Our Story
Born from Tradition. Crafted for Today.
Malaysia is a land where flavours live deeply in our daily life — and South Indian cuisine has long been part of that heritage.
EATRASA was created to honour that connection, bringing the true depth of South Indian biryani and curry flavours into modern Malaysian kitchens.
Our recipes come from generations of slow-cooked curries, aromatic rice dishes, and carefully balanced spice blends — perfected over time, not rushed. Each paste is prepared using premium spices, fresh ingredients, and halal-certified processes, staying true to tradition while adapting beautifully to Malaysian tastes.
We don’t believe great food should be complicated.
With EATRASA, authentic flavour is just one step away — no shortcuts, no artificial additives, no compromise.
Because for us, food is not just what you eat.
It’s comfort. It’s memory. It’s culture.
It’s rasa — real, bold, and unforgettable.
Our Mission and Vision
'Your Health, Our Priority'
To become a trusted household name in Malaysia for authentic, high-quality biryani and curry pastes — bringing tradition, flavour, and convenience together for modern living.
EATRASA
Authentic Biryani & Curry Pastes
Real recipes. Real spices. Real rasa.
Our science team
Dr. John Rey
Dr. Ilona Sacevic
Dr. Neil Werner
“I’m so in love with your salads! The ingredients are fresh, and the flavors are perfectly balanced. so delicious-my new go-to!"
@eatrasa.com
