{"id":1674,"date":"2025-03-12T11:58:46","date_gmt":"2025-03-12T11:58:46","guid":{"rendered":"https:\/\/eatrasa.com\/index.php\/about-us\/"},"modified":"2026-01-13T10:10:32","modified_gmt":"2026-01-13T10:10:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/eatrasa.com\/index.php\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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''The Taste of Tradition, Made Simple''<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Malaysia is a country built on flavours. From festive feasts to everyday home cooking, food brings people together \u2014 and South Indian cuisine has long held a special place at the table.<\/p>

EATRASA was born from that love for bold spices, slow-cooked recipes, and comforting meals that feel like home. Our mission is simple:
to make authentic South Indian biryani and curry flavours accessible to every Malaysian kitchen, without the complexity or long preparation time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Roots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the heart of EATRASA are recipes inspired by generations of South Indian cooking \u2014 where flavour is layered patiently, spices are roasted with care, and every ingredient has a purpose.<\/p>

We honour those traditions by:<\/p>

  • Using carefully selected spices<\/strong><\/p><\/li>

  • Preparing our pastes in small, controlled batches<\/strong><\/p><\/li>

  • Following time-tested methods<\/strong>, not shortcuts<\/p><\/li><\/ul>

    Each recipe is thoughtfully refined to suit the Malaysian palate<\/strong>, balancing richness, aroma, and depth \u2014 so every dish feels familiar, comforting, and full of rasa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Global online skincare platform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Locations around the world<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    People using our products<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    What We Do<\/strong><\/h2>

    EATRASA specialises in ready-to-cook Biryani Paste and Curry Pastes<\/strong>, designed to help you prepare authentic meals with confidence.<\/p>

    Whether you\u2019re cooking for family, hosting guests, or simply craving real flavour after a long day \u2014 our pastes deliver consistent, restaurant-quality taste<\/strong>, every time.<\/p>

    Just add EATRASA, cook, and enjoy.<\/p>

    Our Promise<\/strong><\/h2>

    We believe great taste should never come at the cost of quality or trust. That\u2019s why every EATRASA product is made with care and integrity.<\/p>

    \u2714 Authentic Flavour<\/strong><\/h3>

    True South Indian taste, inspired by traditional recipes.<\/p>

    \u2714 Quality Ingredients<\/strong><\/h3>

    Premium spices and fresh ingredients \u2014 no artificial colours or flavour enhancers.<\/p>

    \u2714 Halal Certified<\/strong><\/h3>

    Prepared using halal-compliant ingredients and processes.<\/p>

    \u2714 Convenience Without Compromise<\/strong><\/h3>

    All the depth of slow-cooked flavour, without the long hours in the kitchen.<\/p>

    Made for Malaysian Homes<\/strong><\/h2>

    EATRASA is proudly created with Malaysian families in mind. Our flavours are bold yet balanced, aromatic yet comforting \u2014 perfect for everyday meals and special occasions alike.<\/p>

    From biryani feasts to rich curries served with rice or bread, EATRASA brings authentic taste, made easy<\/strong>, to every table.<\/p>

    More Than Food<\/strong><\/h2>

    For us, food is more than nourishment.
    It\u2019s memory.
    It\u2019s culture.
    It\u2019s connection.<\/p>

    It\u2019s the smell of spices in the kitchen.
    The joy of sharing a meal.
    The comfort of flavours you grew up with.<\/p>

    That\u2019s what we call rasa.<\/strong><\/h3>

    And that\u2019s what EATRASA stands for.<\/p>

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    Global online skincare platform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Locations around the world<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    People using our products<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u201cEatrasa makes biryani taste just like traditional homemade cooking. The aroma, the spice balance \u2014 it feels authentic without the hard work.\u201d<\/p>

    \u2015 Nur Aisyah, Selangor, Malaysia.<\/p>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Our Story<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Born from Tradition. Crafted for Today.<\/strong><\/p>

    Malaysia is a land where flavours live deeply in our daily life \u2014 and South Indian cuisine has long been part of that heritage.
    EATRASA<\/strong> was created to honour that connection, bringing the true depth of South Indian biryani and curry flavours<\/strong> into modern Malaysian kitchens.<\/p>

    Our recipes come from generations of slow-cooked curries, aromatic rice dishes, and carefully balanced spice blends \u2014 perfected over time, not rushed. Each paste is prepared using premium spices, fresh ingredients, and halal-certified processes<\/strong>, staying true to tradition while adapting beautifully to Malaysian tastes.<\/p>

    We don\u2019t believe great food should be complicated.
    With EATRASA, authentic flavour is just one step away \u2014 no shortcuts, no artificial additives, no compromise.<\/p>

    Because for us, food is not just what you eat.
    It\u2019s comfort. It\u2019s memory. It\u2019s culture.<\/strong>
    It\u2019s rasa \u2014 real, bold, and unforgettable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    ''Your Health, Our Priority\"<\/span>\/<\/span><\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our Mission and Vision
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    'Your Health, Our Priority'<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    To become a trusted household name in Malaysia for authentic, high-quality biryani and curry pastes \u2014 bringing tradition, flavour, and convenience together for modern living.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    EATRASA<\/strong><\/h2>

    Authentic Biryani & Curry Pastes<\/strong><\/h3>

    Real recipes. Real spices. Real rasa.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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    Dr. John Rey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tYale School of Medicine<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Dr. Ilona Sacevic\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tUniversity of California San Francisco\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Dr. Neil Werner\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tNational University of Natural Medicine\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \u201cI\u2019m so in love with your salads! The ingredients are fresh, and the flavors are perfectly balanced. so delicious-my new go-to!\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t@eatrasa.com\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \"Distinctively<\/a><\/div>
    \"Interactively<\/a><\/div>
    \"Progressively<\/a><\/div>
    \"Authoritatively<\/a><\/div>
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    ”The Taste of Tradition, Made Simple” Malaysia is a country built on flavours. From festive feasts to everyday home cooking, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder-stretch.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1674","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/pages\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":78,"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/pages\/1674\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/pages\/1674\/revisions\/2992"}],"wp:attachment":[{"href":"https:\/\/eatrasa.com\/index.php\/wp-json\/wp\/v2\/media?parent=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}